Free online class assists farmers to sell direct to customers

The University of Minnesota Extension will offer a free online class to farm operators on how best to price and market farm goods directly to customers.

The series of three classes will be on Tuesdays at 6 p.m. on Feb. 6, 13, and 20. A self-guided workbook will be available to apply the knowledge to your own operation and the entire series is free. Register at https://z.umn.edu/direct-to-consumer.

“Farm operators typically focus on the production side of farming and have less experience with setting retail prices and actively marketing products,” said Ryan Pesch, Extension ag business management educator. “Whether you are a beginning operator looking to get started at your local farmers market, or a seasoned veteran looking to sell some quarters of beef on the side, this class will give you the basics to get up and running in 2024.”

Extension ag business management assists producers with a range of business management issues. Go to https://extension.umn.edu/managing-farm to find more information and other events.